A blog focused on direct mail, fulfillment, workflow
By Chantal Tode on September 2nd, 2010 - Comment
Restaurant chain Johnny Rockets has launched a direct mail campaign targeting local businesses with special lunch offers for employees. Database Marketing Group (DBM) is handling all the data work, printing and mailing for the program. The program was launched in April in 11 markets. DBM Group creates a customized plan for each market and store…
By Chantal Tode on August 31st, 2010 - 2 Comments
Consumers increasingly value postal mail as a source for marketing offers and for its trustworthiness, according to a new survey from ICOM, a division of Epsilon Targeting. The 18-34 year old age group showed a strong preference for receiving a variety of marketing offers via offline methods such as direct mail and newspapers versus online…
By Chantal Tode on August 27th, 2010 - Comment
Standard Mail continues to show signs of rebounding, posting a 6.6% increase in volume in July, according to recently released preliminary financial figures from the Postal Regulatory Commission. After significant declines in Standard Mail volume in 2008 and 2009, there have been several months of increases this year. However, the US Postal Service has said…
By Guest Author on August 26th, 2010 - 1 Comment
By Shelley Sweeney, VP/GM, Xerox Corp. Graphic Communications Business Group Service Bureau and Direct Marketing Segment Reaching college-bound students with marketing messages has transformed into a booming business – whether marketers are pushing energy drinks, cell phones or even college admission. For graphic communications providers who are well versed in multi-media personalized communications, institutions of…
By Chantal Tode on August 25th, 2010 - Comment
A new report suggests that nonprofits should focus fundraising budgets on better-performing channels such as direct mail. The report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, found that the number of donors in the 18 to 24 age group, which tends to be more active in social media,…
By Howie Fenton on August 23rd, 2010 - 2 Comments
I love the show MythBusters and secretly fantasize about being a Mythbuster myself. This subject will allow me to live out my inner Mythbuster. With the proposed changes in postal rates there are people saying: direct mail is dead, people hate junk mail why use it, and combining direct mail with online marketing is a…
By Heidi Tolliver-Nigro on August 21st, 2010 - 2 Comments
According to Forbes, Groupon is the fastest growing company on the Web — ever. The concept is simple. Get local businesses together, get them to offer massive discounts to Groupon members, and then share the revenue. For customers, the benefits go beyond discounts. There is the fun and novelty of being exposed to local businesses…
By Chantal Tode on August 20th, 2010 - 2 Comments
It appears that Williams-Sonoma Inc.’s recent efforts to increase the use versioning in its catalog mailings are a success, according to comments made by company executives during a conference call to discuss Williams-Sonoma’s second quarter financial results. Earlier this year, Williams-Sonoma said that it expected catalog circulation levels to be flat in 2010 after decreasing circulation in…
By Chantal Tode on August 19th, 2010 - Comment
Following the June launch of the Web site WorkWearSavings.com, The Sportsman’s Guide has now introduced a catalog to support the brand. “We find that many consumers are inspired to peruse a print catalog, and then shop and order online,” said Jay Berlin, CEO of The Sportsman’s Guide, via e-mail. “The traffic and sales patterns immediately…
By Chantal Tode on August 19th, 2010 - 1 Comment
The mobile industry continues to look for ways to facilitate marketers being able to connect with consumers over mobile phones, often with the help of traditional media such as print. There’s been a lot written about QR codes and RFID tags but, to date, these technologies present some challenges. A newcomer on the scene, Go800…
